Rezillique aims to create a bridge by asking questions between the communication processes and the production processes of the brands. At the same time, ironically, new commodities are introduced into the system by reproducing the outputs in this disclosure process. These products, while deliberately creating a well-designed effect, contradictorily claim to be the exact opposite.

Can the users develop positive judgments against these products, those are informing on the other products they buy? Would this honesty be appreciated and can it create sympathy? Or would they feel uncomfortable by feeling that not only the brand, but they are also on the target?